Greensboro, NC — Long-time Deep Roots Market employee Matt Davis has been named the store’s new General Manager, effective July 1, 2024. Davis was promoted to the co-op’s top position to ensure Greensboro’s only downtown market continues to serve the surrounding community. With more than 10,000 engaged owners, Greensboro’s residents actively support the co-op’s mission of promoting local, natural, and organic foods and products for a healthy, equitable, and sustainable future.

Davis brings a wealth of experience in the natural foods sector, with previous diverse roles in front-end operations, finance, and human resources. Davis is highly respected within the organization and in the community, owing to his commitment to behind-the-scenes responsibilities, his aptitude for resolving everyday and unexpected crises, and making sound decisions in consideration of the impact on all of Deep Roots’ stakeholders.

According to Davis, “Deep Roots is poised to excel in the coming years as it serves Greensboro’s residents and importantly, a growing number of tourists who are taking full advantage of the downtown’s cultural offerings.”

Deep Roots began in the 1960s as a small vegetarian buying club at Guilford College. By 1976, it opened its first storefront. Just prior to moving to the expanded, current downtown location in 2013, it operated for more than 20 years on Spring Garden Street.

Deep Roots features fresh foods from local farmers as well as health and wellness products. Most recently, it has prioritized sustainability initiatives including drop-off composting, community glass recycling, and a station for electric car charging.

Deep Roots is open daily from 8:00 a.m. to 9:00 p.m. As a co-op, Deep Roots demonstrates how people working together can successfully address one another’s needs and implement desired solutions. As such, Deep Roots serves as a living example of an economic, social, and political alternative to corporate-owned businesses. While anyone can shop at the co-op, Deep Roots’ owners invest $100 for a lifetime membership allowing them to vote in co-op elections, run for a seat on the voluntary board, and receive discounts on products throughout the year.

Introducing the Co+op Deals app! The great deals you love in our printed sales flyer are now available on your smartphone.

Browse deals on the go, find information about our co-op (or nearby food co-ops when you’re traveling!) and never miss sales on your favorite items.

Download the Co+op Deals app in the Apple App Store or Google Play Store. Be among the first 3,000 registered users and receive a free gift and a $10 coupon to use right here at the co-op!

We now have drop-off compost bins in partnership with Triad Compost Service and Greensboro's Office of Sustainability & Resilience

They are located at the far end of our parking lot next to our trash bins.

Dearest Cooperative Community of Greensboro,

The time is right for changes and an abundance of patience! 

After seven months of waiting for the delivery of the front doors, we have been notified of (hopefully) the last delay. We were hoping they would get here this month but now the demo is slated for late November and doors are expected to arrive December 7th and hopefully will slip right into the new frames. We will begin with the removal of register one and then the rebuilding will begin. The plan is to do this in phases, so please be prepared for changes in traffic flow in and out of the store, possible noise, and confused people. Let’s all help each other get through it gracefully. I promise that this will be over soon and once the floor is redone and the tree reinstalled, we can all breathe a sigh of relief at having our Co-op back together again. Other changes being planned include a bathroom remodel with individual locking bathrooms. The issue as I understand it now is that all three would have to be handicap accessible and there isn’t enough room to make that happen. So we are rethinking how to do it. The waste center will get a facelift too. The plan is to be more user and earth-friendly with composting and proper recycling with a sink for handwashing and container rinsing. This is way more complicated than you would think it should be. Stayed tuned for more details to come.

I just got back from the Co-op Impact Conference in Washington DC. It is hosted by NCBA (The National Cooperative Business Association) and CLUSA International (The Cooperative League of the United States of America). It was my first time attending and I have come home so inspired by all of the great work going on in the co-op world from housing to healthcare to worker-owned cooperation. I was even given the last-minute opportunity to Hike the Hill and lobby for the cooperative movement with several Legislative Directors! The real co-op magic was happening as I was prepared for this because of a class that I am currently taking with Dr. Etsuko Kinefuchi, Environmental Advocacy, at UNCG. What an amazing gathering of genius cooperators worldwide and an amazing experience to advocate in person on Capitol Hill! 

No one knows everything, but together we know a lot!

See you in the aisles,

Nicole, GM

The beautiful fall colors are an apt metaphor for your Deep Roots Market Board of Directors. Each person is different with unique talents all aligned to ensure Deep Roots Market remains vibrant today and in the years to come.

At our annual retreat and monthly board meetings we celebrate the creative ways in which staff have met many challenges in recent years to keep local, organic, healthy foods moving from area farmers to you. In the coming months, we’ll be working on the messaging and financial needs necessary to tout the value of Deep Roots Market more broadly.

Thank you for joining us in the commitment to promote our Co-op as a nourishing economic model for a strong democracy and thriving community. 

In Cooperation,

Spoma Jovanovic, on behalf of the Deep Roots Market Board of Directors

Interested in serving as a Co-op Board Director? Check out our Board webpage and send an email to drmnomcom@gmail.com